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| What is digital marketing ? |
What is digital marketing ?
Digital marketing is the promotion of brands or products via forms of electronic media, Digital marketing is different than traditional marketing in that it uses channels and methods that make it easy for the organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Digital marketers can monitor what is being viewed and for how long, they can monitor sales conversions, what content get the audience attention and what content doesn’t .
Digital marketing is not using Internet only as a channel, digital marketers are using others channels include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels.
Digital marketing became so important because it gives a chance to small and medium companies to compete large companies, this companies can attract their target audience and convert it to sales without the need to pay a lot of money for the other marketing channels, small business have a little resource and digital marketing provide them with a better marketing tools and much more cost effective marketing channel that bring a better results.
Online business marketing products and services online measure success by the percentage rate of incoming traffic get converted to sales, subscription or leads.
Digital marketing help generate better revenues, according to Google companies using digital marketing have 2.8 times better revenue growth.
Digital marketing allows the company to interact directly with the customers, increase the customers satisfaction and retention, driving revenue thought personalized offers.
Mobile gadget have evolved from being a personal computer into something that effect the customer purchasing decision, most of the adults around the world always have their devices with them, The marketing campaign can reach everyone anywhere at anytime unlike older marketing methods that needed the customer to buy a newspaper or watch a specified TV channel first to be able to watch the Ad.
Digital marketing can convert your customers to your brand ambassadors, when they make a like, share or a positive comment then their friends, followers on social media websites will be aware of it, which gives the company a free marketing tool by one click.
This is why digital marketing earn people’s trust, they have social proof from actual consumer who have previously purchased the product. or service.
Digital marketing encourage people to take an action such as sign up, like, download, call, fill forms and all of this will let the digital marketers to know about the customers satisfaction about the product.
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