Some thinks that using hidden text or links inside the content could bring more visitors and rank the site in Google While its a false idea.
The Truth is Hidden Text or Links could ban your Site in Google and its a violation of Google’s Webmaster Guidelines.
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| Hidden Text or Links could ban your Site in Google |
Examples of Hidden text that violate Google's webmaster guideline
Writing keywords or any text with white on a white background.
Setting the font size to "0"
Locating keywords or text behind the images
Position text off-screen by using CSS
linking only one small character or trying to hide the links
Any link or text that's viewable by search engines and not viewable by visitors of the site .
What about like JavaScript, images, or Flash files ?
Search engines have difficulty accessing flash files,images and java script .its better to use a descriptive text for these items to improve the accessibility of the site .
Keep in mind that many visitors are using mobile browsers, browsers without plug-ins,screen readers and slow connections and they may not be able to view all contents so its recommended to add a descriptive text as well.
test your site’s accessibility by turning off JavaScript, Flash, and images in your browser or use a text-only browser such as Lynx.
Images: Use the alt attribute to add descriptive text and its recommended to use a caption and descriptive text around the image
JavaScript: use a <noscript> tag and Place the same content from the JavaScript in it.
ensure the contents are exactly the same as in the JavaScript, and that this content is shown to visitors who do not have JavaScript enabled in their browser.
Videos: in HTML Include a descriptive text about that and you might also provide transcripts
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